The challenge
The brand needed to feel rooted in place and culture while reading as genuinely contemporary — a balance many place brands get wrong in one direction or the other.
Brand Identity
A modern place brand balancing strength, culture and urban relevance.
SHAKTIKORMANGALAThe brand needed to feel rooted in place and culture while reading as genuinely contemporary — a balance many place brands get wrong in one direction or the other.
We built an identity system drawing on cultural and urban references without leaning on cliché, giving the brand a distinct, modern presence.
A place brand that reads as confident and current, grounded in its context.
